Market Research, Customer Segmentation, & Competitor Analysis

It’s all about understanding who you serve.

Muhammad Uzair—founder of Blimp Digital Marketing & PR—and Sania Tahir from Accelerate Prosperity – An AKDN Initiative will unpack the essentials of market research, customer segmentation, and competitor analysis in a hands-on session crafted for NIC Peshawar’s Cohort 13.

Expect practical frameworks, pointed questions, and actionable takeaways that empower founders to design products anchored in real customer needs.