Built in KP, Rooted in Culture, Led by Women: Founders Shaping the Future of Innovation.
As the world celebrates the contributions of women across all fields, in Khyber Pakhtunkhwa, we’re witnessing a shift. Historically, KP hasn’t been the first region people associate with high volumes of female-led startups. But that narrative is changing. With growing access to digital tools, awareness around entrepreneurship, and platforms like NIC Peshawar providing hands-on support, women are no longer waiting for permission—they’re launching and scaling.
Whether it’s a founder reimagining traditional fashion for global audiences, or a tech educator bringing STEM into classrooms, female founders in KP are building companies rooted in both community and ambition.
At NIC Peshawar, we’ve had the privilege of working with women founders who don’t just want a seat at the table—they’re building their own. Here’s a look at some of the voices, ventures, and visions transforming KP’s startup ecosystem.
NOYYAA – Where Sustainability Meets Style
NOYYAA isn’t just a lifestyle brand—it’s a quiet revolution against disposable design. Founded by visionary women entrepreneurs, NOYYAA creates elegant, plastic-free products from waste and discarded materials. From trays and clocks to candles and keychains, each piece is designed to be aesthetic, durable, and environmentally responsible.
The brand challenges the idea that sustainability and style are opposites. At NOYYAA, the two go hand in hand—proof that conscious living can be beautiful.
“Our pieces are made to last—and leave no trace. That’s the kind of impact we want to make.”
Follow them on Instagram @noyyaa_official to browse their shop and latest releases
STEMverse – Teaching the Future, Today
Founded by a passionate woman entrepreneur, STEMverse is helping young students across KP discover the excitement of science, technology, engineering, and math—especially girls. Through engaging workshops, robotics kits, and classroom interventions, STEMverse is changing the narrative around who gets to dream in code, build with curiosity, and lead in tech.
“We’re not just teaching STEM—we’re normalizing it for every classroom in KP.”
Stay up to date with their activities by following them on Instagram @mystemverse
Phulwarii – Tradition Meets Tech
Founded by a young woman from Peshawar, Phulwarii is a jewelry brand that blends handcrafted tradition with digital innovation. In a recent collaboration with Pixel Craft Studios, their pieces were digitized and displayed on AI-generated models in futuristic, virtual sets—proving that craftsmanship can thrive in a tech-forward world.
You can find their latest pieces or customize your own on their Instagram @phulwarii_
What Empowers Women Founders at NIC Peshawar?
At NIC Peshawar, we’re not just incubating businesses—we’re building a support system. For women founders, that means:
- Safe, inclusive workspaces
- Tailored mentorship from industry leaders (including women-led panels & sessions)
- Investor connections that go beyond buzzwords—focusing on actual traction
- Skill-building programs designed to grow leadership confidence and market reach
In a region where mobility, representation, and access remain challenges, these aren’t just features—they’re lifelines.
The Road Ahead
As we continue to support and celebrate women in entrepreneurship, one thing is clear: KP is no longer just a place with potential—it’s a place with progress.
And if this year is any indicator, the future belongs to the women who are already building it.