“Connecting Minds – Creating the future” the Dubai Expo stands true to its theme by hosting and catering to the flourishing businesses of 170 countries. The Dubai expo is the single biggest business event. Huge investments have been put into this event as it is the biggest one that Dubai will host yet. The event began in October 2021 and will be open to the public till March 2022—a six-month-long exposure of Dubai. Entrepreneurs, investors, and venture capitalists from across the world are encouraged to participate and be part of one of the most anticipated events in the UAE.

NIC Peshawar in collaboration with KPBOIT, determined to enrich the journey of our startups, partially funded four of their most promising startups to embark on this exciting journey. The trip was designed to equip the startups with the necessary exposure to international patrons and catalyze their progress. During the four day trip, the startups got the chance to illustrate their potential and ideas as well as inculcate within their business the practices adopted by businesses relevant to their field across the globe. In addition to exploring diverse and revolutionary ideas, the startups had the chance to participate in dialogues and network with the leading entrepreneurs and the sharks of the industry. They had a potentially once-in-a lifetime opportunity to connect with other organizations, firms, and institutions from other countries and potentially develop long-term partnerships that can bring in profits. It also served as a venue to discover how their business can capitalize more on untapped areas from emerging markets in the foreseeable future.

NIC Peshawar is overwhelmed with the response of the startups to our successful attempt to showcase their innovations on a global stage where people from around the world will be eyeing such new business ideas. We are eager to expose more of our startups to such a lasting effect and stay true to our claim of evolving them into businesses designed to flourish in today’s dynamic market.

Let’s take a look at what our startups had to say in their own words at the end of their trip.

Bera:

“The Dubai Expo visit was an experience of a lifetime. People from all aspects had the chance to have hands-on experience with Bera products. I met an E- Commerce owner based in Dubai, who offered to provide infrastructure for our global pursuance. A marketing strategist offered his services on pro bono to work with us to scale globally as a Brand.”- Jahangir Ahmed.

KP Board of Investment and Trade (KPBOIT) sponsored Bera; a luxury Peshawari chappal brand, that is working to elevate the status, perception and design of the Peshawari chappal as well as bringing it into mainstream fashion and establish its diversity as an everyday comfort staple and a sleek and luxurious must-have, simultaneously.

Brayt:

“We had an amazing experience at the expo where we interacted with multiple investors. Some investors showed interest and had to follow up meetings. We are looking forward to an active partnership with Dr Khurram Raja” – Arbab Wahid

KP Board of Investment and Trade (KPBOIT) sponsored Brayt; an e-commerce platform that helps local artisans connect with the global market.

Global Nomad:

“I got sponsored by the KP Government and went with SIDP ( Sarhad Industrial Development Board) in the first week of January 2022 specifically dedicated to SMEs The month of January was specifically dedicated to KP. The opening ceremony was done by Pakistan Ambassador to UAE members of Board of Investment Khyber Pakhtunkhwa Economic Zone and Development Management Company  KP tourism Board WORLD bank officials Bank of Khyber MD of Cartier other businessman and associations who took a keen interest in our products and made promises of future collaborations.”- Maryam Iqbal.

The Bank of Khyber sponsored Global Nomad; a social enterprise empowering local female artisans by providing them a platform where they can sell their crafts to national and international clients.

Altimate Outdoors

“I had the pleasure of meeting the CEO of “The Outdoor Gear”. TOG also showed commitment in placing our products on their official website; this may generate queries and open avenues for B2B opportunities through their platform” – Ezaz Ahmed Khan

NIC Peshawar sponsored Altimate Outdoors which specializes in producing authentic adventure apparel for adventurers, hunters & outdoor enthusiasts.